Don’t just talk the TALK but TONE the talk Too

We talk a lot about the importance of good communication, here at Studio52. A key ingredient to any successful relationship, strong communication is necessary between a company and its clients in order for long lasting loyalty to occur. There are, of course, numerous methods by which a business owner can secure new customers.

After all, it’s often said that the best type of promotion is the type that’s done by word-of-mouth. When a happy customer tells others about a rich experience, it goes a long way in securing that business a larger client base. With that said, it’s important to make good impressions every time your customers call. Whether they are new or existing clients, the customer experience needs to be top-notch, time in and time out.

You may sometimes experience a high call volume (does that sound familiar?) and have to keep callers on hold. Hold time, it needs to be noted, is a very important time for your business.

But how can you do that? Of course, in many cases, businesses simply play music for the holding caller. In other cases, companies choose to run verbal advertisements. Here are four reasons why on hold messages (telephone hold messages) are so important.

  1. CROSS-SELL Yes you read it correct..! Existing Products and/or Services, by maximizing the use of the on hold feature of your phone system, increasing productivity and sales.
  1. They keep the caller from hanging up 7 out of every 10 callers are placed on hold (according to an AT&T study), it’s important to consider what you’re on hold program says and how often you change the information presented. Some callers hearing nothing think they were hung up on, while others become more frustrated by the wait. A study found that callers who had information to listen to remained on hold up to three minutes longer. 
  1. They present your company as professional If the caller is a first time caller, remember, you cannot make a second first impression. Your professional image is literally on the line when callers are placed on hold. Make a good first impression.


Every time a guest or potential guest interacts with your facility, on the phone, online, or onsite, they’re on a journey with your organization. With today’s technology, you have the opportunity to control and influence that journey every step of the way, to promote your facility, build your brand, and grow your business. Let us show you how.

There are 3 main avenues of commerce into just about every business: Your front door, the Internet and your phones. All are important, but the“telephone” is possibly the most overlooked gateway to your success. Phone time presents an ideal opportunity to escalate sales. Effective telephone hold messages improve business by communicating the latest and greatest to a captive audience already interested in your services.

Have Fun!

Who says on hold messages have to be dull? Try one of these techniques to bring a little cheerfulness to your patient callers:

  • Play off the current season. Spring cleaning. Summer vacation. Fall sports. Holiday and New Year’s Day. In content marketing it’s called an editorial calendar. What’s coming with the change of seasons?
  • What callers don’t know? Introduce a really cool fact about your company that might raise an eyebrow (or two). You’ll boost your hold message’s entertainment value while making the audio more memorable.
  • Voices and sounds. Mix male and female voices in a conversation.

Voicemail: The last link in the telephone voice recording chain.

A voicemail prompt invites your customers to leave a message so that you can get back to them during regular business hours.

Voicemail is helpful to have because it acts as a personal secretary, recording your customer’s name, phone number and the reason why they called.  With this information, you can follow up with an interested person and meet their needs appropriately.

How does your hotel sound?

Think about it….often in the hotel industry, the first impression of your hotel or resort is when a potential guest calls your property. At On Hold Marketing & Communications, we work with you to understand your particular brand and create an effective Telephone on Hold marketing campaign that will captivate your potential guests.

For almost 40 years, we have worked with hotels and resorts around the world.

Why invest in a Corporate Video?

The modern Consumer

As I was browsing through the internet, across my social media accounts, I unexpectedly lost my internet connection. And from the agony of waiting for it to be fixed, I had come to realize the huge implication of the web, not just in my social life but of others as well. In fact, roughly 46% of the world’s population has internet access. Imagine how immensely influential the internet could be in embedding information to consumers of the web.

As digital audience increases, their attention span steadily decreases.  That is why messages need to be transmitted quick and conveyed well. Brands promoting their products have come to realize that significance and now innovating ways in order to retain traffic for their brand.

Proper Content is essential especially when there is limited attention span and the need for immediate fulfillment. A modern consumer is impatient and so information should be easily absorbed and retained.

Creating Client Engagement

One way to engage your consumers is through moving pictures and a compelling narrative. People absorb information differently and they love creativity. These can be channeled by achieving a high quality Corporate Video.

A Corporate Video is vital for any established business in the market; it has become a tool to increase presence in the digital marketing arena. It doesn’t just showcase the brand but produce a unique experience for future prospects.

By engaging your clients, it creates awareness for your product which establishes a demand for your brand. This generates profit and increases revenues.

Fortifying Internal Communication

Corporate videos aren’t just for attracting future clients but for reinforcing internal communication as well. Effective communication within the company is indispensable in creating a healthy working environment.  It increases collaboration and productivity among employees.  These may include orientation videos, video memos as well as training videos. A comprehensive and elaborate international communication is fundamental to both shareholders and employees in accomplishing goals within the company.

A proven formula

Finding the right company to project your company’s values with authenticity and credibility is difficult, especially when everyone’s claiming to be the number one.  Companies give their trust to someone who has established a name in the media industry and an attested experience in the field of audio-visual productions .  This is where we come in.

At Studio 52, we are a proven formula. For 4 decades we have given excellence in service to over 2000 clients in Dubai, the GCC and the rest of the world. We understand your needs and what consumers want.

It is inevitable for businesses to not immerse their brand in the digital market.  And Studio 52 will give you the leverage for that by producing the Right Video tailored for your needs.  Invest on something worth its weight in gold. Talk to us!

The four pillars of Audio Production

At an age of instant musical viral fame over youtube and other video streaming websites, the quality is of the recorded audio is often the deciding factor. You might have wondered why the CD you purchased off the shelf sounds much better than the hoarser recording your dad sings of the same tracks on his iPhone. How do audio engineers manage this impressive feat of turning voice into melody? Read on.

Professional acoustics. There are teams of audio engineering specialists who toil hard to make a single audio album and believe us when we it’s no easy feat. The key skill that is required in the production line is an ability to listen and to know what sounds right. At, we believe there are four pillars to a successful audio production campaign from recording the audio sample to finishing it in the high quality, peppered song that the audience would love to sing along with.

Here we go.

1) The first pillar is of recording the audio sample. A recording engineer’s responsibility lies in verifying that the musical elements are in place and the microphones are fully functional without a hitch. They need to be proficient with DAW systems as well as know even-tone sounds. The recording rooms are padded to prevent external sound from interfering but you need to keep in check should an airplane pass overhead or there are clicks and pops which might slip in the midst of the recording session.

2) The second pillar is quality editing. This is the process where the initial recorded audio is fine tuned and edited by removing noise (background sounds, pops, unwanted clicks or any other sounds), trimming out the track and the final sample is sent to stage three elaborated down below.

3) The third pillar of audio recording is the responsibility of the mixer/ sound engineering specialist who mixes and overlays sound effects on the tracks. In the mixing stage, you get to layer all sound effects intended to go with the track and create the final edition to proceed with the launch.

4) The final pillar of a successful audio production campaign is the mastering stage. We would like to draw attention to this important stage as this is which some producers choose to wilfully ignore. The first three pillars alone are sufficient to proceed with the final launch of the audio track or commercial voice over segments, but mastering helps in additionally improving the results. The sound engineer in charge of this process ensure that the track is presented to the clients after stage three (to gain their feedback) and then provide the last finishing coat of clean cut, quality and finesse to the tracks before the final launch.

Why is mastering so important enough not to miss it?
The sole responsibility of the sound specialist in the mixing stage is to improve the sound of the audio by providing better quality that’s beyond the scope of the mixing machine capability and see to it that the final recording is bug free and of top notch quality.
For More Details Visit >>